A number before you start, not after.

We re-quote in writing and you approve it before anyone starts. If the overrun is our estimating error rather than a change from your side, we absorb it — that's the point of quoting a fixed price.

Standard terms are 50% on booking and 50% on launch. On projects above $5,000 we'll split it into three or four monthly instalments at no extra cost. Just ask on the call.

The deposit reserves a slot in the calendar, so it isn't refundable once we begin discovery. If you cancel before the kickoff session, you get it back in full, no questions.

Six senior people with no sales team, no junior layer to subsidise and no office we're trying to justify. You're paying for the work rather than the overhead around it.

That's how most clients do it. Launch first, prove it works, move to a Partner retainer once there's something worth optimising. We'd rather earn the bigger engagement than sell it up front.

Never. You pay the platforms directly from your own account, so you can see exactly where every dollar went. We charge a flat management fee, not a percentage of spend.